Turkish Airlines have recently placed an order for 20 Next-Generation 737 airplanes with 10 737-800s and 10 737-900ER airplanes. The order placed at Boeing is evaluated as $1.6 billion. Currently Turkish Airlines have 66 Boeing airplanes which include 58 next-generation 737s.
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Turkish Airlines fail
Airlines have to be particularly careful about their advertising methods. If they make a little mistake positioning their ad, it might give off the wrong impression. Take Turkish Airlines’s ad that suggests the plane will crash into an escalator.
Rivalry between Boeing and Airbus due to aircraft orders
At the beginning of this month Ryanair announced that by the end of the year it could submit the order for 200 aircrafts to Boeing or Airbus with the delivery date after 2012. According to Michael O’Leary, Ryanair CEO, the bargain will be closed before the end of the year or if not, then never.
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