Starcraft II takes off with Korean Air

Stewart — Tue, 29 Jun 2010 14:09:19 +0000

Blizzard Entertainment and Korean Air signed a historical pact for the gaming industry and aviation. The release of Starcraft II will now be promoted through two special liveries on a 747 and a 737NG.

Between July and December, don’t act surprised if you’ll see Jim Raynor, the main character of the famous game, on a Korean Air jet. These two special Boeing will be flying both domestic and international routes, therefore if you want to spot them, make sure you’ll keep an eye for the inbound flights from Korea!

Moreover, on the ground, four limousine buses of the same Korean Air will be skinned with different Starcraft II symbols, for the same period. Considering the fact that the planes will spend more time in the air than on the ground, this sounds like a better investment, doesn’t it?

“We’re pleased to be partnering with Korean Air, Korea’s leading airline, on this campaign. As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”, says Paul Sams, COO at Blizzard Entertainment.

Here’s a making-of video for the newest livery in Korean Air’s fleet:

Delta & Japan Airlines to join the Far East Alliance

Abbey — Mon, 23 Nov 2009 13:57:52 +0000

The Sky Team grouping of airlines that is headed by Delta Air Lines volunteered a helping hand to Japan Airlines (JAL) which equals to $1bn (£600m). According to Delta, cash assets were proffered to Japan Airlines in case it quitted from the One World Alliance where American Airlines was the member of it.

It became known that Japan Airlines were looking for a financial support from the Japanese government which was considered to be the fourth attempt since 2001.

Delta is looking forward to enlarge its direction to Japan which means the company wants JAL to become the part of SkyTeam’s Far East alliance. Korean Air and China southern are the members of SkyTeam’s Far East alliance. Making a merger with JAL, Delta will have a good opportunity to expand routes between the US and Japan.

The Sky Team made an offer to Japan Airlines according to which the team was able to purchase shares of JAL for the amount of $500m. Moreover, $300m will be given to JAL as a guarantee to cover all losses connected with the leaving the One World alliance, $200m in asset backing and $20m to cover expenses of Japan Airlines for changing alliances.

As for JAL, the company decided not to comment on the offer. Lately it was reported by Japan Airlines that the company lost 32.3bn yen ($357m; £214m) during July to September period while it was estimated that it had 40.1bn yen profit a year earlier.

Right now, Japan Airlines is trying to find a way to pay off $15bn of debts and a big pension deficit. The company is also struggling with falling passenger numbers as result of the economical recession.

Airline Post » korean air

Starcraft II takes off with Korean Air

Delta & Japan Airlines to join the Far East Alliance