If you aren’t familiar with the “Hello Kitty” trend in Japan, you might want to know that this is a fictional character created by the Japanese company Sanrio in year 1974. It became one of most well-known Japanese symbols that you can find virtually anywhere (TV, toys, dishes, home appliances etc.). With more than $1 billion in sales every year, it was natural that this brand would expand to more industries, such as airlines.

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