EVA Airways & the Hello Kitty craze
If you aren’t familiar with the “Hello Kitty” trend in Japan, you might want to know that this is a fictional character created by the Japanese company Sanrio in year 1974. It became one of most well-known Japanese symbols that you can find virtually anywhere (TV, toys, dishes, home appliances etc.). With more than $1 billion in sales every year, it was natural that this brand would expand to more industries, such as airlines.
EVA Airways, a Taiwan based airlines, was the one that wanted to pay tribute to Hello Kitty with an entire plane. In October 2005, EVA launched a campaign together with Sanrio to create the “Hello Kitty Jet”. They painted the exterior of an Airbus A330-200 and another aircraft followed one year later, with both the interior and the exterior having the Hello Kitty motif.
And, if you were wondering how this Hello Kitty fantasy looks like, we have gathered a few photos to illustrate the crazy concept.
Another photo of the branded Airbus A330
Photo of the branded Airbus A330
Hello Kitty stewardesses
Hello Kitty Airplane ticket
Business class meal with the Hello Kitty motif
Hello Kitty Wine & Beverage menu
Branded seats on the Hello Kitty jet
Hello Kitty snack
Hello Kitty Coffee set
Hello Kitty Wet towels
Hello Kitty Personal care set
Sadly both of these planes were taken off from international routes, the first in December 2008 and the second in March 2009. EVA Airways still use these two jets for short routes in Asia.
(photo sources limcorp & Luke Lai)
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26 Comments
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So dumb …
I’d love to see a Hello Kitty branded cargo jet. We can have Hello Kitty containers, netting, and locks! We could even decorate the handling equipment with Hello Kitty!
Isn’t that already happening in Japan? Hahah
ewww. hello kitty is so……..ewww and cutesy
Hi,
Well, I wasn’t expecting something like this
I think that if well explored (read also creativity), it can be a good bet.
José
So cute
So cute!!! I want it!
Muito lindo!!!
Perfeito!!
By: Bianca ( Brazil)
Loved your article. I can tell you have been doing this for a while and know what you are doing.
Hy, I’m the Italian producer of HELLO KITTY WINES ! I’m really happy to see Hello Kitty Jet…I need to fly with them…and it will be great enjoy my wines on air …please contact me ….. may be I have a chance in your wine list.
Please visit my web: http://www.tortiwinepinotnero.com
You’ll know me and my Hello Kitty Wines.
Ciaoooo
Patrizia