EVA Airways & the Hello Kitty craze

by Dave on 07/12/09 at 6:16 pm

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If you aren’t familiar with the “Hello Kitty” trend in Japan, you might want to know that this is a fictional character created by the Japanese company Sanrio in year 1974. It became one of most well-known Japanese symbols that you can find virtually anywhere (TV, toys, dishes, home appliances etc.). With more than $1 billion in sales every year, it was natural that this brand would expand to more industries, such as airlines.

EVA Airways, a Taiwan based airlines, was the one that wanted to pay tribute to Hello Kitty with an entire plane. In October 2005, EVA launched a campaign together with Sanrio to create the “Hello Kitty Jet”. They painted the exterior of an Airbus A330-200 and another aircraft followed one year later, with both the interior and the exterior having the Hello Kitty motif.

And, if you were wondering how this Hello Kitty fantasy looks like, we have gathered a few photos to illustrate the crazy concept.

eva-airways-airbus-a330-2

Another photo of the branded Airbus A330

Photo of the branded Airbus A330

Photo of the branded Airbus A330

Hello Kitty stewardesses

Hello Kitty stewardesses

Hello Kitty Airplane ticket

Hello Kitty Airplane ticket

Business class meal with the Hello Kitty motif

Business class meal with the Hello Kitty motif

Hello Kitty Wine & Beverage menu

Hello Kitty Wine & Beverage menu

Branded seats on the Hello Kitty jet

Branded seats on the Hello Kitty jet

Hello Kitty snack

Hello Kitty snack

Hello Kitty Coffee set

Hello Kitty Coffee set

Hello Kitty Wet towels

Hello Kitty Wet towels

Hello Kitty Personal care set

Hello Kitty Personal care set

Sadly both of these planes were taken off from international routes, the first in December 2008 and the second in March 2009. EVA Airways still use these two jets for short routes in Asia.
(photo sources limcorp & Luke Lai)

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39 Responses to “EVA Airways & the Hello Kitty craze”

  1. uberVU - social comments

    Dec 7th, 2009

    Social comments and analytics for this post…

    This post was mentioned on Twitter by lekahe: If you aren’t familiar with the “Hello Kitty” trend in Japan, you might want to know that this is a fictional … http://su.pr/2qOGFi...

  3. EVA Airways - Hello Kitty | Airline Post CXO ceo cfo cto coo cio

    Dec 8th, 2009

    [...] post: EVA Airways – Hello Kitty | Airline Post By admin | category: hello kitty | tags: crystals-surely, fictional-character, hello [...]

  4. World’s Strangest | The Hello Kitty Jet

    Dec 8th, 2009

    [...] Link [...]

  5. EVA Airways - Hello Kitty | Airline Post Hello just to Me

    Dec 8th, 2009

    [...] original here:  EVA Airways – Hello Kitty | Airline Post By admin | category: Uncategorized | tags: became-one, customer-base, fictional-character, [...]

  6. keith

    Dec 8th, 2009

    So dumb …

  7. Jim

    Dec 8th, 2009

    I’d love to see a Hello Kitty branded cargo jet. We can have Hello Kitty containers, netting, and locks! We could even decorate the handling equipment with Hello Kitty!

  8. Dave

    Dec 8th, 2009

    Isn’t that already happening in Japan? Hahah

  9. EVA Airways - Hello Kitty | Airline Post Airline by about

    Dec 8th, 2009

    [...] the original post: EVA Airways – Hello Kitty | Airline Post By admin | category: airline | tags: 2008-believe, airline, another-flight, became-one, [...]

  10. Hello Kitty Jet Sign of Progress? « Put It Up

    Dec 9th, 2009

    [...] Hello Kitty Jet Sign of Progress? Hello Kitty Jet [...]

  12. Anna

    Dec 10th, 2009

    ewww. hello kitty is so……..ewww and cutesy

  13. OMG OMG OMG! Hello Kitty Airline! | friskyGeek

    Dec 10th, 2009

    [...] Taiwan-based EVA Airlines has a special Hello Kitty themed aircraft. Check out the pictures! [...]

  14. Hello Kitty Airways. The wide world of crazy.

    Dec 10th, 2009

    [...] The Airline Post reported: “ EVA Airways, a Taiwan based airlines, was the one that wanted to pay tribute to Hello Kitty with an entire plane. In October 2005, EVA launched a campaign together with Sanrio to create the “Hello Kitty Jet”. They painted the exterior of an Airbus A330-200 and another aircraft followed one year later, with both the interior and the exterior having the Hello Kitty motif.” [...]

  15. José

    Dec 10th, 2009

    Hi,

    Well, I wasn’t expecting something like this :-)
    I think that if well explored (read also creativity), it can be a good bet.

    José

  16. Na Moino

    Dec 10th, 2009

    So cute

  17. penelope

    Dec 10th, 2009

    So cute!!! I want it!

  18. IMPRENSA | Modismo

    Dec 10th, 2009

    [...] decorados com a icônica gatinha. Infelizmente, os aviões só fazem rotas curtas na Ásia. Pena! [AirLinePost] #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; [...]

  19. Bianca

    Dec 10th, 2009

    Muito lindo!!!

    Perfeito!!

    By: Bianca ( Brazil)

  20. 50% sugar, 100% awesome – Hello Kitty Airline

    Dec 10th, 2009

    [...] seats, meals, cups, sugar packets… you even get Hello Kitty lotions in the bathroom! Click here for more pics. Share and [...]

  22. Hello, Kitty! Welcome aboard Eva Airways! - MEGATEAM Blogs

    Dec 11th, 2009

    [...]  AirlinePost, Jezebel and Wikipedia Eva Airways, Hello Kitty Plane, Sanrio Aircraft Leave a comment [...]

  23. EVA Airways - Hello Kitty Airline | Airline Post Airline by about

    Dec 26th, 2009

    [...] original here: EVA Airways – Hello Kitty Airline | Airline Post By admin | category: airline | tags: airline, chairman, dpa, fictional-character, [...]

  24. EVA Airways - Hello Kitty Airline | Airline Post CXO ceo cfo cto coo cio

    Dec 26th, 2009

    [...] here:  EVA Airways – Hello Kitty Airline | Airline Post By admin | category: hello kitty | tags: became-one, fictional-character, hello kitty, [...]

  25. Ticket Brocker

    Jan 5th, 2010

    Loved your article. I can tell you have been doing this for a while and know what you are doing.

  26. Charlotte Bovee?

    Jan 10th, 2010

    Yes people, it's true. Hello Kitty airlines we like! http://bit.ly/6YaEOB

  27. Pretty Modern

    Jan 13th, 2010

    I would like to fly with hello kitty airlines;)http://www.airlinepost.com/offbeat-news/eva-airways-hello-kitty-airline.html

  29. Kelly

    Jan 23rd, 2010

    hoe lief, ik wil in dit hello kitty vliegtuig ? http://bit.ly/6YaEOB

  30. Kayelene ????????

    Feb 7th, 2010

    @maxenemagalona The hello kitty plane is real! =)
    http://www.airlinepost.com/offbeat-news/eva-airways-hello-kitty-airline.html

  31. HELLO KITTY

    Feb 17th, 2010

    RT @comunicadores: Hello Kitty Airlines http://migre.me/dOP4 #brandexperience

  32. HELLO KITTY

    Feb 17th, 2010

    http://migre.me/dOP4 Were up in the Air!

  33. Patrizia Torti

    Feb 23rd, 2010

    Hy, I’m the Italian producer of HELLO KITTY WINES ! I’m really happy to see Hello Kitty Jet…I need to fly with them…and it will be great enjoy my wines on air …please contact me ….. may be I have a chance in your wine list.

    Please visit my web: http://www.tortiwinepinotnero.com

    You’ll know me and my Hello Kitty Wines.

    Ciaoooo

    Patrizia

  34. Paula Trombini

    Mar 15th, 2010

    descoberta do dia: http://www.airlinepost.com/offbeat-news/eva-airways-hello-kitty-airline.html Não to acreditando nessa fofura até agora.

  35. Chris

    Mar 20th, 2010

    Ahh man, taken out of international routes?
    I missed it! I’d love to fly in that Hello Kitty Jet and see all that HK cuteness.

  36. ?Teresa L.?

    Mar 23rd, 2010

    Now this is how you travel —–> http://bit.ly/cpQMJn

  37. Letícia

    Apr 8th, 2010

    Já pensou viajar em um desses? *-* http://tinyurl.com/yd8m5cq Hello Kitty Airways. (by http://tinyurl.com/ybwxaej)

  38. Khaos

    Jun 22nd, 2010

    Where are the Hello Kitty Barf Bags? Inquiring minds want to know!

  39. Santiago Zaragoza

    Jul 13th, 2010

    Creo que es cierto el apocalipsis se acerca: http://www.airlinepost.com/offbeat-news/eva-airways-hello-kitty-airline.html

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