Starcraft II takes off with Korean Air

Blizzard Entertainment and Korean Air signed a historical pact for the gaming industry and aviation. The release of Starcraft II will now be promoted through two special liveries on a 747 and a 737NG.

Between July and December, don’t act surprised if you’ll see Jim Raynor, the main character of the famous game, on a Korean Air jet. These two special Boeing will be flying both domestic and international routes, therefore if you want to spot them, make sure you’ll keep an eye for the inbound flights from Korea!

Moreover, on the ground, four limousine buses of the same Korean Air will be skinned with different Starcraft II symbols, for the same period. Considering the fact that the planes will spend more time in the air than on the ground, this sounds like a better investment, doesn’t it?

“We’re pleased to be partnering with Korean Air, Korea’s leading airline, on this campaign. As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”, says Paul Sams, COO at Blizzard Entertainment.

Here’s a making-of video for the newest livery in Korean Air’s fleet:

One thought on “Starcraft II takes off with Korean Air

  1. Pingback: The New Advertising of Starcraft II