Giovanny Bisignani is a director general and chief executive of the International Air Transport Association (IATA), who worked hard in order to verify that IATA is not deprived of its exemption from the Kyoto Protocol at the COP15 Conference that will be held in Copenhagen this week.
In his newsletter, Bisignani applied to ministers of transport, heads of state and environment ministers in order they could assist “to make Copenhagen a success” for the airline industry as IATA was not able to be the only campaigner.
But the airline industry has a big number of denial, delay and inactivity for that reason many UNFCCC delegates are not ready to believe that IATA or the International Civil Aviation Organization(ICAO), the UN agency for civil aviation will contribute to curtailing greenhouse gas emissions from the sector.
Both the aviation industry and the shipping industry became the most unruly industry sectors when talking about global warming.
In late 1997 the Kyoto Protocol stated the following: emissions of greenhouse gases should follow restriction or reduction from the aviation sector by means of ICAO. Later little progress was seen as there were made changes by ICAO. But according to the recent United Nations Framework Convention on Climate Change report, international aviation emissions of developed countries increased by 65.8% during the period of1990 and 2005.
Also IATA accepted a four-pronged public relations strategy in order to smooth concern over its environmental influence. It was decided to promote the growth of fuel efficiency as well as to hype the fact that some of its member companies provide passengers the option to take part in a carbon offset program. The association also targeted at securing the support of International Civil Aviation Organization in order IATA was able to implement four-pillar strategy of investing in technology, flying planes effectively, building effective infrastructure as well as utilizing economic measures.
IATA airlines introduced a bold-sounding strategy in June 2009. The aim of the strategy was to design the image of resolute action by the industry.