In order to survive in the world of airline industry, airline companies should find the right way to evolve new routes in emerging economies. Due to developing of new route between in China, India, South America, and Africa, Emirates succeeded to enlarge its fleet and routes.

“Africa is an enormously powerful and potentially very strong continent. The Chinese influence in Africa is more obvious,” said Tim Clark, president of the Dubai-based carrier during a head-to-head debate at World Travel Market that is considered to be the major event for the travel market all over the world.

Emirates are in the process of enlargement its capabilities, new routes appeared. According to Tim Clark it would be not right to “harness what is going on, including the European carriers.”

The situation in Emirates are on the way of improvement. Those who were hypocritical towards Dubai’s development, evaluated the situation at there own peril. Despite its good geographical location, Emirates supported a program of cost cuts and lower fuel prices.

Moreover one should note that the year’s financial results of Emirates are considered to be significant. It happened due to the quality of its brand, a drop in the oil price and favorable exchange rates.

Emirates is going to acquire new planes such as A380 by December 2010 but it was decided to dismiss the plan such as introduction of the aircraft on the route to New York

Also such questions as the value of airline alliances and the recession were discussed at World Travel Market.

According to Tim Clark Emirates wanted to be masters of their own destiny. He also added that alliances were good for those airlines that had necessity to be part of a group. But still there were companies that failed being the part of alliance, then the question arose what was the aim of such alliances. He noted that the impact of alliances on consumers really existed.